Video Views ads allow you to drive just that - views to your videos. You can place Event Responses ads in the right sidebar for desktop users. Event ResponsesĮvent Responses ads allow you to get more exposure for your upcoming event along with responses from the people you've invited. App EngagementĪpp Engagement ads allow you to encourage people to use your app more often with ad placement in the news feed of mobile users. App InstallsĪpp Installs ads allow you to increase the number of people using your mobile app with ad placement in the news feed of mobile users. You can place Page Likes ads in the news feed for both desktop & mobile users as well as the right sidebar. Page Likes ads allow you to target the audiences that'll be most likely to convert into business & encourage them to become fans of your page.Īs you grow your fan base, you'll be able to target ads & organic posts at potential customers to get more Likes on Facebook. You'll be able to use video, photo, or text ads in the news feed for both desktop & mobile users as well as the right sidebar. Page Post Engagement ads allow you to increase the number of Likes, shares, and comments on your Facebook page posts. Website Conversion ads can be placed in the news feed for both desktop & mobile users as well as the right sidebar. Once you set up your conversion tracking pixel, you can create Website Conversion ads. You'll create a pixel to be added to each page on your website that signifies the completion of a specific goal, such as the order confirmation page when people make a purchase or the thank you page when people send in a lead form. You can create conversion-tracking pixels in your Facebook Ads Manager. Website Conversions ads allow you to direct visitors to specific pages with the goal of turning those visitors into sales, leads, or subscribers.īefore you create your ad, you'll want to add a conversion-tracking pixel to your website. Clicks to WebsiteĬlicks to Website ads allow you to link to specific pages on your website in the news feed for both desktop & mobile users as well as the right sidebar. Beginner's Guide: How to Advertise Your Business on Facebook Facebook Ad Typesįirst, let's look at the various types of ads Facebook offers. In this guide, we're going to look at the current Facebook advertising options available & how to use them. You can use ads to do a variety of things, from grow your Facebook audience to promote your apps on mobile. Ready to start advertising your business on Facebook, but not sure where to begin?įacebook advertising offers some of the most robust options when it comes to advertising options & specific audience targeting.
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